September 30, 2025

BREADCRUMB at Fruit Attraction 2025 – The International Meeting Point for the Fruit and Vegetable Sector

BREADCRUMB was once again visible at Fruit Attraction, the leading international trade fair for the fruit and vegetable industry, organised annually in Madrid by IFEMA and FEPEX. The event brings together thousands of professionals from across the agri-food value chain, offering a global platform for innovation, networking, and business opportunities.

This marks the second year in a row that the project has been present at the fair. Our partners AINIA, Anecoop, lehmann natur, and PNO Innovation Spain contributed to raising awareness of BREADCRUMB by displaying the project roll-up and distributing leaflets among visitors.

While the project had a modest presence, Fruit Attraction proved once again to be a valuable space to connect with stakeholders, exchange knowledge, and share BREADCRUMB’s efforts to reduce food loss and waste.