November 12, 2026

BREADCRUMB Expert Voices: From Evidence to Action

As BREADCRUMB approaches the end of its three-year journey, we’re putting the spotlight on the experts behind the project and the knowledge that will continue beyond its lifetime.

Throughout the project, our partners have explored how food marketing standards influence food waste and how research findings can help build more sustainable food systems.

But what have we learned? What challenges remain? And how can we turn this knowledge into practical solutions?

To explore these questions, we invited eight BREADCRUMB experts to share their perspectives in our Expert Voices video series.

 

Eight experts, eight questions

From research and food waste measurement to consumer behaviour, digital tools and business opportunities, each expert brings a different perspective to the conversation.

Anna Twarogowska | ILVO 

How can evidence help move the discussion from research to action?

Capwell Forbang Echo | ILVO

How can we estimate food waste when the data we need are not available?

Chantal den Broeder | VLTN

How complex are food marketing standards, and what do they mean for food waste?

Matteo Masotti | University of Bologna

How can we balance food standards and sustainability when different priorities compete?

Maripaz Villalba | AINIA

How can we encourage consumers to buy suboptimal food?

Ana Machado Silva | MC Sonae

What needs to change, and who needs to act?

Miguel Ozáez | PNO Innovation

How can we bridge the gap between developing a digital tool and achieving real-world uptake?

Paulina Szwed | VLTN

How can the Food Value Navigator help businesses unlock the potential of suboptimal food?

 

From knowledge to lasting impact

These questions reflect some of the challenges addressed throughout BREADCRUMB, from understanding the relationship between marketing standards and food waste to improving market opportunities for suboptimal food.

They also highlight the importance of connecting research with the people who can put its findings into practice.

As the project moves towards its conclusion in December 2026, our focus is on ensuring that BREADCRUMB’s knowledge, tools and recommendations remain valuable beyond the project.

 

Watch BREADCRUMB Expert Voices

Want to hear directly from our experts?

Discover the Expert Voices interviews and explore more about the research, challenges and opportunities discussed throughout the project.

Watch BREADCRUMB Expert Voices on YouTube

Thank you to all our experts and project partners for sharing their knowledge and contributing to BREADCRUMB’s journey towards more sustainable food systems.