Consortium

Partner general expertise: (e.g. food waste prevention and reduction expertise). We have expertise in quantitative and qualitative data collection and analysis as well as project management.

Partner role: Project coordinator (WP6) and WP2 lead (focus on case studies). In WP5, we’re also task lead of T5.4 and T5.5.

Partner general expertise: Qualitative & quantitative data collection and evidence-based analytics. Food chain operations modelling. FW prevention/reduction R&I.

Partner Role in BREADCRUMB: Leader of WP 1 (understanding food marketing standards and FW-relevance) and developing the Food Value Navigator (in WP 4).

Partner general expertise: Quantitative and qualitative data collection and analysis; FW prevention and reduction expertise; agent based modelling.

Partner role: WP3 leader (Solutions that alleviate negative impacts of marketing standards to FW, while balancing trade-offs​) and WP1- WP2 – WP4 – WP5​ contributor.

Partner general expertise: Qual and Quant data collection methods and analysis; Marketing standards in Danish Context; FW prevention and reduction R&I, Conceptualization and developement of Living Lab, Implementation of MAA.

Partner role: Supporting Case studies in Denmark (Eggs and Fruits & Vegetables). Also, leading task T2.1. Taking part in Dissemination and communication tasks.

Partner general expertise:  Foster cross-sectoral innovation and implementation of novel technologies and ICT in rural-based sectors especially to transform food system towards resilience, healthiness and sustainability.

Partner role: Coordination of Slovenian partners, providing insights about private and public marketing standards, FW levels at each stage of FSC, FW valorization.

Partner general expertise:  CREDA-UPC-IRTA was created with the intention of establishing a Catalan body dedicated to studying and researching the development of the agri-food sector, taking into account, mainly: the environment, the economy and consumers. Our center works for both public and private sector and government clients.

Partner role: CREDA has two main tasks in the BREADCRUMB project: i) validation of the agent-based model (ABM) using the role-playing game (RPG) and ii) estimation of an economic model to analyse how changes in the marketing standard in any step of the supply chain affect the generation of food waste in the same and in the remaining steps.

Partner general expertise:  1) Research & Development: Biotechnology; Nanotechnology; Food technology; Chemical technologies; Electronics and Communications; Environmental and energetic technologies. 2) Technological assistance: product cost reduction, risk assessment and innovation management. 3) Analytical Services: chromatography, Chemical and Physical analysis. 4) Specialised training for the food sector: E-learning, blended learning and in-classroom training. – Food legislation. 5) Technology foresight: innovation strategy plans development for companies. 6) Consumer research: food sensory and market studies. 7) Industrial services: food products defatting, supercritical CO2 extraction and separation.

Partner role: Lead WP4. Improving market access and business potential for suboptimal foods; Spanish CS in Fruits and Vegetables. As a partner, carry interviews and surveys as well as contribute to Inventory of MS.

Partner general expertise: The Collaborating Centre on Sustainable Consumption and Production (CSCP) is an international, non-profit think and do tank, whose expertise lies in multi-stakeholder approaches.

Partner role: Positioning the project’s topic in Germany. Supporting WPs in gathering information on existing food marketing standards, conducting in-depth-interviews with relevant stakeholders in the 27 EU countries, collecting data to generate estimates of the FW generated due to marketing standards in the supply chain of fruits & vegetables together with Lehmann natur, developing marketing cues to target change the consumers attitude towards suboptimal food.The CSCP contributes to the Breadcrumb project with its combined expertise on food waste gained in projects such as the Dialogue Forum, REFRESH, REIF and CHORIZO.

Partners general expertise: Food processing, retail and foodservices; Leading food retailer in Portugal; Management of suboptimal foods.

Partners role: Leader of: (i) developing the typology of suboptimal foods; (ii) FC actors’ guidance on preventing/reducing FW caused by marketing standards; (ii) Portuguese case study in fruit & vegetables.

Partner general expertise: AVEC is the voice of the European poultry meat sector. It facilitates communication and exchange between international organisations and decision-makers, and focuses on key areas like animal health and welfare, food safety and quality, trade and sustainable development. AVEC has 19 members in 17 countries.

Partner role: AVEC is part of the case study for meat (poultry). We provide insight in and data on the marketing standards used in the poultry sector in Europe (EU/national/private schemes). We would like to analyse the impact of the downgraded products from a food waste point of view because they do not fulfill the standards or market access requirements as well as propose alternatives to reduce the food waste and valorise the products in question.

Partners general expertise: Organic farm (cereals, oilseed crops), Organic food processor: milling and cereal products and oils.

Partners role: Cereals CS, food market standards, FW in primary production and in processin.

Partners general expertise: Short food supply chain, especially for fruit and vegetable.

Partners role: F&V CS, food marketing standards, FW in primary production, in chain and especially in retail, FW valorization.

Partner general expertise:  The Spanish leader in marketing fruit, vegetables and salad stuffs.

Partner role: Provide information related to prices and quantities of fresh F&V, food marketing standards, FW in primary production.

Partner general expertise:  Blue fish fishing.

Partner role: Provide information related to prices and quantities of fresh fish, or even related to fresh fish that is solt under sale.

Partner general expertise:  Production of conventional and organic fruit. Processing of fruit into purees and cereals into tofu, tempeh and seitan.

Partner role: Provide information about private marketing standards related to FW generation and validate of business strategies for suboptimal products.

Partner general expertise:  More than 25 years of experience working with the marketing standards and being part of the updating of those. A very good knowledge of the production in the EU-countries and countries outside the EU.

Partner role: Collect information of FW in the chain from farm to supermarked.

Partner general expertise:  Producer and wholesaler for organic fruits and vegetables.

Partner role: Case study for fruits and vegetables in Germany, interviews with stakeholders.

Partner general expertise:  Mensana is a food service, which trains and employs vulnerable people and implements circular economy concepts. Their services are offered to companies and individual customers.

Partner role: F&V CS, food marketing standards, FW in ReCa sector.

Partner general expertise:  We are part of the case study for red meat (pork or beef, to be defined). We provide insight in and data on the marketing standards used in the meat industry in Belgium. We would like to analyse the impact of the downgrading product because it doesn’t fulfill the standard or market access requirements.

Partner role: Participant in the case study for meat in Belgium. Partner in conducting interviews with stakeholders.

Partner general expertise: Fenavian is the Belgian Federation of the Belgian Meat Processing Industry. We represent a sector of about 180 SME’s, where 6000 people work every day to offer you the best range of meat products.
Fenavian supports her members on every possible aspect of making & marketing meat products, and in guaranteeing the highest possible quality.

Partner role: At BREADCRUMB, Fenavian is a partner for the meat case study regarding processed meat of all kinds of species: as well beef, pork as poultry. Fenavian processes meat for the Belgian market, but also for quite a lot of other European countries.

Partner general expertise: PNO is an innovation consultancy company that supports organisations in addressing the challenges of the innovation cycle by offering a wide range of services: innovation management; project development & partner search; project financing; intelligence; communication; and application.

Partner role: At BREADCRUMB, PNO is the Communication, Dissemination and Exploitation leader of the project’s results.