May 15, 2024

BREADCRUMB’s presence at the Macfrut 2024

BREADCRUMB’s participation at the Macfrut 2024 was a significant event that highlighted the critical issue of food waste in the horticultural industry. The seminar titled “Too Much of a Good Thing? The Role of Marketing Standards in Food Waste Generation and Prevention” within the Macfrut event , took place on May 8-10, 2024, in Rimini, Italy.


During the workshop, the focus was on food waste resulting from marketing standards, its implications on companies in the fruit and vegetable industry and the strategies they employ to combat this issue and an overview of the BREADCRUMB project, its consortium, and objectives.


The event was guided BREADCRUMB partners :Prof. Matteo Vittuari (UNIBO), with contributions from speakers like Rita Barracosa (MC Sonae), Gabriele Longanesi (Natura Nuova), Nicolas Juste (ANECOOP), and Marc Strake (Lehmann nature).


Macfrut 2024  stands out as a premier exhibition for national and international professionals in the horticultural sector. The exhibition’s major highlights include the increasing participation of Italian and foreign companies, dynamic spaces, and a wide range of initiatives aimed at fostering innovation and internationalization.