Fruit & vegetables icon

Fruit & vegetables

Meat icon

Meat

Cereals icon

Cereals

Eggs icon

Eggs

Fish icon

Fish

The Project

BREADCRUMB aims to provide an empirical evidence-based understanding of the purpose and nature of food marketing standards and their impact on FW generation, to propose interventions that balance the objectives of reducing FW and other objectives of standards, and to help food chain actors increase the business potential of suboptimal foods. To achieve its aim, the project will pursue five detailed objectives

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21
Partners
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7
Countries
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36
Months
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5
M€ Budget

The Objectives

zero food waste

Consortium

News

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February 17, 2025

BREADCRUMB partners Anecoop and Lehmann Natur at Fruit Logistica 2025

The BREADCRUMB project had a strong presence at Fruit Logistica 2025, the leading international trade fair for the fresh produce industry, thanks to the active participation of project partners Anecoop and Lehmann Natur. Held in Berlin from February 7-9, 2024, the event brought together key players from across the global fruit and vegetable supply chain, […]

January 14, 2025

Natura Nuova: Transforming “Second-Choice” Fruit into a Sustainable Future

Natura Nuova: celebrating the authentic quality of Fruit  Since 1994, Natura Nuova has been on a virtuous mission: to prove that the value of fruit is not defined by its appearance but by its true goodness. The company passionately transforms excellent-tasting fruit that doesn’t meet the strict aesthetic standards of the market into delicious purees […]

December 19, 2024

European Poultry Sector Champions Sustainability & Food Waste Reduction, From Production to Consumption

The European Poultry Sector Launches Practical Guide to Reduce Food Waste The European poultry sector is empowering consumers and industry stakeholders to act against food waste with a new guide on “Preventing Food Waste: Strategies and Solutions”. This comprehensive resource provides actionable advice for both consumers and industry stakeholders to minimise waste effectively. 🔗 Explore […]