Fruit & vegetables icon

Fruit & vegetables

Meat icon

Meat

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Cereals

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Eggs

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Fish

The Project

BREADCRUMB aims to provide an empirical evidence-based understanding of the purpose and nature of food marketing standards and their impact on FW generation, to propose interventions that balance the objectives of reducing FW and other objectives of standards, and to help food chain actors increase the business potential of suboptimal foods. To achieve its aim, the project will pursue five detailed objectives

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21
Partners
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7
Countries
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36
Months
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5
M€ Budget

The Objectives

zero food waste

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May 29, 2024

BREADCRUMB and ROSETTA projects join forces for a Sustainable Food Systems

There exists a complex interconnection between food marketing regulations and the significant challenge of food wastage. Different regulations are present across various sectors and levels of authority, impacting food waste in nuanced ways.  BREADCRUMB project with the expertise of ROSETTA aim to address this specific issue effectively. ROSETTA focuses on reducing food waste related to […]

May 15, 2024

BREADCRUMB’s presence at the Macfrut 2024

BREADCRUMB’s participation at the Macfrut 2024 was a significant event that highlighted the critical issue of food waste in the horticultural industry. The seminar titled “Too Much of a Good Thing? The Role of Marketing Standards in Food Waste Generation and Prevention” within the Macfrut event , took place on May 8-10, 2024, in Rimini, […]

April 30, 2024

COLLABORATION OPPORTUNITY: YOUR INPUT ON PRIVATE FOOD MARKETING STANDARDS!

The recently started EU funded research and innovation project BREADCRUMB , aims to better understand the inter-relationship between private and public food marketing standards in the EU, and if these standards do or do not affect food waste generation.  Food marketing standards are obligatory rules aimed at meeting consumers expectations and improving the economic conditions […]