Fruit & vegetables icon

Fruit & vegetables

Meat icon

Meat

Cereals icon

Cereals

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Eggs

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Fish

The Project

BREADCRUMB aims to provide an empirical evidence-based understanding of the purpose and nature of food marketing standards and their impact on FW generation, to propose interventions that balance the objectives of reducing FW and other objectives of standards, and to help food chain actors increase the business potential of suboptimal foods. To achieve its aim, the project will pursue five detailed objectives

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21
Partners
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7
Countries
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36
Months
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5
M€ Budget

The Objectives

zero food waste

Consortium

News

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December 4, 2024

Join Us for the BREADCRUMB Webinar: Exploring the Link Between Food Marketing Standards and Food Waste

The BREADCRUMB project is excited to announce a webinar on January 15, 2025, from 11:00 to 12:30 CET, focused on the relationship between food marketing standards and food waste. This engaging session will center on a set of hypotheses developed within Work Package 1, based on comprehensive data gathered through desktop research, literature reviews, an […]

December 2, 2024

BREADCRUMB General Assembly: A Productive Two Days in Valencia

On November 26-27, 2024, the BREADCRUMB consortium gathered in Valencia, Spain, for a successful two-day General Assembly hosted by Anecoop and AINIA. Day 1 began at Anecoop’s facilities with discussions on Work Packages 1, 2, and 3, followed by a visit to their warehouse to explore the handling of persimmons and citrus fruits . This […]

November 27, 2024

MC Sonae Partner Spotlight: Continente’s Zero Waste Initiative

At BREADCRUMB, we celebrate innovative solutions that tackle food waste and promote sustainability. Our partner, MC Sonae, is leading the charge in Portugal with a bold initiative by Continente to make sustainability the new standard. In Portugal, 1.8 million tons of food are wasted annually—equivalent to an average of 180 kilos per person and nearly […]