November 25, 2025

Understanding Our Work: The Language of BREADCRUMB

At BREADCRUMB, we believe that understanding the language we use is essential to understanding the change we aim to create.

Our work touches many areas , from food production and marketing to waste prevention and circular economy strategies. Each of these fields has its own terms, concepts, and sometimes complex definitions. To make them clearer, we created the JARGON campaign.

Every two weeks, we are publishing a short post introducing a key concept that helps explain how our food system works , and how it can evolve. These terms might come from policy, research, or market practices, but they all have something in common: they shape the way food is valued, sold, or discarded.

The campaign aims to make this knowledge accessible not only to researchers and professionals but also to anyone interested in how food systems are changing. Each post brings one term to life with simple language and visuals, connecting technical ideas to everyday realities.

Over time, all these entries will form a shared Glossary of Food System Terms, which will be available on the BREADCRUMB website, shared through our social media channels and newsletters, and featured on the EU Food Loss and Waste Prevention Hub.

Follow us and learn with us as we unpack the language of circular food systems and our project.